November 25, 2019


Full delivery of the campaign from concept creation to execution. 

Uncle Tetsu is inviting the public to become taste testers for their new and unreleased products throughout California

Uncle Tetsu, the unmistakable Japanese cheesecake, will begin its search for cheesecake lovers to try our new flavors – for free!

Lydia Chen, the Master Baker and Head of Product Development for Uncle Tetsu USA, noted that Uncle Tetsu “recognizes the growth of foodie culture and wants to continue to improve our cheesecakes and flavors by working directly with our guests. We believe that guest involvement is the key to Uncle Tetsu’s continued success. Since the opening of our first California store, we have received so much support from our loyal guests and the wider community, so we would like to give a few lucky cheesecake lovers the opportunity to have direct access or a ‘behind the scenes’ look at the creation of our cheesecakes.”

To become an elite taste tester of Uncle Tetsu, customers must grab a “Pick Me” card from one of Uncle Tetsu’s California locations (Westfield Santa Anita in Arcadia, Del Amo Fashion Center in Torrance and Hillsdale Mall in San Mateo) and post a picture or video on their Instagram story with the “Pick Me” card explaining why they should be selected. The search for taste testers will take place from August 31, 2019, to October 26, 2019.

Guests who are selected to be taste testers will be invited every three months to try out Uncle Tetsu’s new and unique flavors.

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