Yakiya receives ongoing influencer support on a monthly basis which includes booking influencers for reviews, briefing the team, following up and reporting on the activity. In addition, Yakiya also hosts special events for influencers to create additional excitement.
To honor World Sake Day (October 1st), Yakiya invited influencers to a one of a kind dining experience.
Along with its usual Chef’s Pre-fixe Menu of high-grade cuts of beef from Japan and the U.S. grilled right at guests’ tables, the restaurant curated a carefully selected sake menu, in collaboration with world-renowned sake expert, Kerry Tamura.
The event was attended by ten influencers who have more than one million followers combined.